Asif Merchant’s line up was an enchanting rhapsody of blue and white

We are in Goa, very close to the sea. We wanted some blue. We got it and how! Asif Merchant’s line up was an enchanting rhapsody of blue and white. A lot of solids and a couple of baroque prints and tie & dye for both men’s and women’s fashion had us swooning. Men’s edit largely included blazers teamed with shorts and trousers, along with t-shirts and beachy shirts. Then the women’s outfits treated our eyes to frills and a lot of nets. Bikinis and maxis, what also do you need for resort days? Asif Merchant has this sorted. A couple of angelic white gowns in between helped prepare for church and destination weddings as well.

But, no amount of words can do justice to the visual treat that this show was; you need to watch for yourself to believe. Toch is bringing to you the showcase real time. And that’s not it. You not only watch the video, you can also indulge in some video shopping from the latest collection of Asif Merchant & Ken Ferns for India Beach Fashion Week 2017. If you wanted to own the runway while the show was going one, here is your chance to do that, before anyone else, with interactive videos! For who doesn’t want to look like they are dressed in something straight out of the runway? Nobody, we are certain!

Keep following this space to know all about and shop from IBFW 2017.

Toch, the official video shopping partners for IBFW 2017.


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