“In My Feelings”, is a song by the Canadian musician Drake from his fifth studio album Scorpion. It was released to rhythmic and contemporary hit radio on July 10,2018 as the album’s fifth single. The song features additional vocals by the City Girls.
This song is a bounce track, similar to Drake’s previous single “Nice For What”. Upon its release, several outlets reported and persistently argued that the song was about Keshia Chanté, Drake’s first girlfriend cum childhood friend. Drake also makes references to Jennifer Lopez (“Jenny”), who he briefly dates in 2016.
Drizzy right after dropping the single , inserted himself into social media phenomenon. The #KikiChallenge and #InMyFeelingsChallenge went viral and not only through its video sent my individuals from all around the globe but also gained popularity due to myriad memes coming up.
The challenge is to walk outside of moving vehicles and dance in oncoming traffic. Celebs, artists, athletes and millions of fans worldwide aka “Team Drizzy” jumped on board and shared their best dance moves in support of Drake. Thus its safe to say the challenge has officially come full-circle, making Drake himself accept it further.
The viral challenge-assisted smash breaks the record held by Baauer’s “Harlem Shake” since 2013. Plus Drake ties Rihanna for the most weeks spent at No 1 in the 2010s.
Drake and his new number trended on the social platform as star-spotting fans soaked up the clip.
The song tops Billboard Hot 100 for Second Week with Record breaking 116.2Million U.S Streams!
Let us know what you think of the #KIKIChallenge in the comments section below!
For more content keep reading the TOCH Blog at https://mytoch.com/